Many businesses – such as telecom-providers, retailers or banks – have a substantial customer base and enjoy their customer’s confidence.
This confidence is a great value and should be utilized to open up new revenue sources.
Therefore, offering annex products alongside primary products makes a lot of sense. A lucrative way of doing so is to distribute insurances. However, including insurance products in your own portfolio, does come with quite some obstacles. Fortunately, Anivo has developed an innovative online-solution to make it work: a white-label-insurance platform.
Selling insurance is a challenge. How come?
The insurance market is heavily regulated Selling insurance products requires a license. In Switzerland, for instance, the Swiss Financial Market Supervisory Authority FINMA monitors the insurance market.
Insurance products are complex The technological implementation, in compliance with all legal requirements, demands considerable effort and occupies valuable IT-employee’s time. A resource usually found to be very limited.
Often underestimated: training and instruction of employees Initial training of a sales team on insurance products is cumbersome and time consuming. Specially trained and certified insurance experts are required. Getting the team on the track of success and keeping them there is a whole other challenge.
Our solution: White-label insurance platform for annex products.
Our all-in-one package offers simple and fast onboarding and acquisition-as-a-service.
Anivo 360 AG has developed a solution that solves the problems outlined above and enables businesses to increase customer margins easily. The solution consists in a white-label-platform for distributing insurances as annex products, that can be adjusted flexibly:
Degree of integration
The various degrees of integration span from a low level of integration (e.g. simple standalone web-application) to a full integration (customer-journey in corporate branding).
- Self-service – Customers simply complete their insurance online.
- Personal consultation via phone, chat or video-call with certified Anivo insurance experts: The advisory- and sales personnel doesn’t need to have any special insurance know-how. Your employee can simply start a video call with an Anivo insurance expert during a meeting with the customer (Acquisition-as-a-Service). The Anivo-adviser will then configure the ideal insurance solution for the customer in real time. The conclusion of the insurance contract takes place paper-free during the video conversation.
Concluding the insurance policy
The contract can be concluded in different ways: It is possible to issue a nonbinding offer which is signed later on, or the insurance contract can be signed directly within the online transaction.
Example of use, Bank-assurance:
BLKB, Basler Versicherungen and Anivo develop insurance solution for mortgage customers
BLKB Bancassurance offers two annex products and is based on the new Anivo white-label platform. It was first presented to the public on 07.03.2018 and a service unseen before in Switzerland.
Basellandschaftliche Kantonalbank (BLKB), Basler Versicherungen and insurance broker Anivo have developed two new insurance products for mortgage customers.Servicehub AG, a newly established subsidiary of the BLKB, oversees distribution. Going forward, there are plans for Servicehub AG to offer their services to other banks. They will be offering their consultancy services and products to other retail banks as an all-in-one package.
Interested in finding out more about the distribution of annex products?
Yes! Get in touch with me. I would like to be informed first-hand about innovative ways of insurance sales.